help2read teams up with Seattle Coffee Company to launch limited edition coffee sleeves

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South African literacy organisation, help2read, and Seattle Coffee Company have released five limited edition coffee sleeves, each featuring the artwork of primary school learners enrolled in our reading help programme from schools around the Western Cape and Gauteng.

The campaign seeks to highlight the power and joy of reading. Learners from across the provinces were invited to design their very own coffee sleeve based on the reasons why the love reading. Over the course of the next month, Seattle Coffee Company Stores will feature the five designs selected from all of the wonderful artwork submitted.

Be sure to visit your local Seattle Coffee store to see the final results and stand a chance to win a R100 Seattle Coffee Company voucher in our social media competition.

Illiteracy is a major concern among primary school goers in South Africa, with more than 50% of learners unable to read for meaning by the end of Grade 4. In under-resourced and overcrowded schools most especially, teachers are unable to provide the individual attention that struggling readers need to master basic literacy concepts and become confident fluent readers. help2read’s volunteers play a vital role in providing these struggling readers between Grade 2 and Grade 4 with the one-on-
one support they desperately need.

The help2read coffee sleeves are available at the following Seattle Coffee stores across Cape Town:

Cavendish Square
Constantia Village
Tyger Valley
Towers
Loop Street
Strand Street
Regent Rd
Century City
Penlyn
Kenilworth
Masakhane
Doncaster
Pinehurst
Paarl
Winch
Montague Gardens
Airport City
Oakdale
Tokai
Gilpet
Hout Bay